POSITION – STEP 1: The very first thing we need to do is take stock of where your business is currently. Do you have an immediate challenge to overcome, like creating a web site, getting your CRM working or kicking off a social media campaign? Would you like to see better metrics on the social media campaigns you have in market? Are you being threatened by competitors or vertical integration? Has your business been disrupted by AI? Are you launching NPD? Is there a reputational crisis occurring? Do you need greater awareness? Is it as simple as getting that brief off your desk? Whatever it is, we can identify it better through research, or a workshop, and address it in Step 2.
PLAN – STEP 2: This is where we plan your solution. It could be a full Brand Strategy, created with your team in person, or facilitated online with our &Collaborator, the AI-native Brand Intelligence platform Brander. It could be sharpening up your brief. Or creating a social media content plan. You may simply want content concepted and produced. Whatever it is, we can make a plan for you to sell more.
PEOPLE – STEP 3: At this step, we determine who may be needed to produce the content you require. The right members of our network of &Collaborators can be brought in, or you can choose to create assets with Gen AI. At this point, we also need to consider media – contrary to some opinions, social media is not free. Not if you want it to work for you. Media planners and platforms are not free, either, but they do take a flat 20% for their efforts. Sellmore&Co works with some excellent media people who can stretch your budget a long, long way.
PROGRESS – STEP 4: At this point, we can proceeed one stage at a time. You don't need to boil the ocean before you've seen what one wave of carefully planned activity can do for your business. We break up the elements and cost them, so you can tread carefully and see what works for your business.